Snoop Dogg has his mind on his money and his money on his 401(k).
A Renaissance man of the entertainment industry – rapper, director, actor and producer — “tha Doggfather” says he’s “Unloading” any stocks related to guns from his 401(k) as part of a video promoting the #ImUnloading campaign.
#ImUnloading is a campaign against gun violence. It calls for “unloading” from one’s investment portfolio any stocks that are tied to the gun industry.
Snoop shares his own experience with gun violence in the video, stating:
[T]hrough the deaths of friends and family members and associates. I’m unloading for the loved ones I lost.
Snoop also released a song titled, “No Guns Allowed” in 2013. He sought joining the #ImUnloading campaign, himself.
Unloading spokesperson Jennifer Fiore said:
We’re really glad to have him as part of this.
It’s helping bring awareness to a lot of people who have no idea of the economic power they have to affect this debate on gun violence.
The video states:
Over 51 million people have a retirement portfolio that’s likely invested in guns.
Also present in the video are singers Jhené Aiko, Aloe Blacc and Margot Bingham; sports professionals Matt Barnes and Bobby Wagner; Dr. Robert Biko Baker of the League of Young Voters; and “Tech Leader” Ron Conway.
Take a look below and see if you feel like saying, “#ImUnloading.” That is, if you’re lucky enough to have a 401(k) these days.