All Women Pop-Up Shop Underlines Gender Pay Gap, Charges Women 24 Percent Less Than Men (VIDEO)

According to the National Women’s Law Center (NWLC), women make 24 percent less than men in Pennsylvania, on average, and that’s exactly how much less one pop-up shop in the Keystone State is charging its female customers compared to its male clientele, in the hopes of kickstarting a dialogue on the gender pay gap.

While the NWLC says Pennsylvania women only make 76 cents to every man’s dollar, the American Association of University Women (AAUW) claims women don’t fare much better on the national scale, where they still only make 78 cents to every dollar a man makes.

The thing is, too, that gap is as good as it gets. The older a woman gets, the wider that gap grows, the less she makes to her male counterparts. And if she happens to be anything but white, forget it – that gap stretches even wider. Typically. Women suffering from a lack of white privilege, at best, make 64 cents to every white, male dollar – just ask the NWLC. It also states Latina women are lucky if they can earn much more than half of what white men can expect.

To underline that hidden reality and bring it out into the open, owner Elana Schlenker’s pop-up shop, Less Than 100, offers two different prices on all its items, depending on whether the shopper is a man or woman. Think of it as one way to level a bit of the playing field while making a point. And let’s be real – it’s a hell of a marketing ploy. Men pay full price and women pay 76 percent.

Schlenker said:

It just kind of makes this idea palpable, which is that you know women are earning less than men, and that adds up to real money.

And to those who will inevitably accuse Schlenker of discriminating against men, she says:

It’s not fair… but how is it fair that women are still earning less?

Less Than 100 is much cooler than a simple price gimmick, too. Because Schlenker knows women are so thin in the herds of politics and other high positions of authority, she’s taking steps to make sure women are at the core of her business model, and the foundation for its success. According to the shop’s website, Schlenker stocks her shop with goods made entirely by women, and each and every one of them keeps 100 percent of their profits.

Interested yet? There’s more up Schlenker’s sleeve still.

Workshops are also held for women at Less Than 100. Subjects focused on in the past include a workshop on self-worth and another on negotiation strategies. Schlenker says she also enjoys engaging in the subject matter of the gender pay gap and her pricing system in the shop with her customers. She stated:

There are quite a few people who have walked in, and I have explained to them there are two price tags – this is about gender equality. And it’s been interesting to talk to them about that.

People who understand and dig Schlenker’s statement show their support by shopping at Less Than 100, even those who still have to pay full price. Take Cody Villalpando, for example. He likes missing out on the discount at Schlenker’s shop. He said:

As a man, it’s like it’s easy for me to say that I support feminism but to go out and actually do something that’s actually helping a cause is more appealing to me. Wage equality just sort of shouldn’t be an issue but it still is. And so anything I can do to help, I want to do.

He continued:

It just kind of makes this idea palpable, which is that you know women are earning less than men, and that adds up to real money.

Schlenker, naturally, would love to see similar business models to Less Than 100’s all over the country. She has her eyes set on New Orleans next, where women earn less in comparison to men than anywhere else in the country, coming in at a meager 66 cents on the dollar. She is hoping to open a new pop-up similar to Less Than 100 there sometime this fall.

H/T: | Featured image: via Flickr

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