Last week, Target announced one of the most innocuous merchandising changes imaginable. They lumped toys together instead of separating them into girls and boys sections. They did the same with bedding.
They didn’t ban pink or blue toys, they just put them in one convenient spot, so if you have a girl who likes to play with Hot Wheels, you won’t have to go to the boys section.
Oh, but conservatives freaked out and one man, Mike Melgaard, on Facebook trolled them hard. He pretended to be the Target help desk and answered their complaints in the most snarky ways possible, including:
A lot of people suspected Target might get a little angry with Melgaard, but Target played right along. The official statement was “Clearly this individual was not speaking on behalf of Target,” but what they did next was hilarious.
On their Facebook page, they posted a picture of trolls. The caption said, “Remember when Trolls were the kings of the world? Woo hoo! They’re back and only at Target stores.”
Melgaard responded with this.
If you take a look at Target’s Facebook page today, it seems that they’ve gained a lot more fans than haters. It’s even become sort of a haven for LGBT activism.
While Target is far from perfect – they don’t pay well, they’re anti-union and most of their merchandise is made outside the country – on LGBT rights, they are (forgive the pun) right on target. Last year, they were one of several companies that signed an amicus brief in support of marriage equality. Their head of human resources had this to say:
It is our belief that everyone should be treated equally under the law, and that includes rights we believe individuals should have related to marriage.
Without getting into the specifics of a court case, this brief evaluates the issues created by states that both prohibit same-sex marriage and also refuse to recognize marriages that were conducted legally in other states. This position is particularly challenging for a large organization that operates nationally, such as Target. At Target, we have long offered comprehensive, competitive benefits to our LGBT team members and their families, often above what is legally required. We continue to do so today because we believe doing so is right for our team and for our business. But current laws — in places like Wisconsin and Indiana that are addressed in this brief – make it difficult to attract and retain talent. These disparate laws also create confusing and complicated benefits challenges across multiple states.
We believe that everyone – all of our team members and our guests – deserve to be treated equally. And at Target we are proud to support the LGBT community.
Who’s up for a shopping trip at Target?