@americasbaby1 Thanks for the post! We actually only made $6,000 and donated it all to @heifer.
— CardsAgainstHumanity (@CAH) December 16, 2014
In 2013, they actually increased the price of their game by $5 and changed their order button to “consume” as eager shoppers visited their online store.
“Anyone can do a sale for Black Friday, but nobody but us could get away with raising their prices and risking a ton of sales just to make a joke,” Max Temkin, co-founder of Cards Against Humanity, wrote about the prank in 2013.
This year the company has decided to continue the tradition of mocking consumerism by offering absolutely “nothing” for $5.
The Facebook post reads:
As of the time of this writing, the company has sold about $9,000 worth ($20,160 as of publication — editor) of nothing in 45 minutes.
To make it perfectly clear to the consumer that the company is selling NOTHING for the price of $5, they included a robust FAQs. This is from their online store:
About This Amazing Offer
If I give you $5, will I actually get anything in exchange?
We’re so glad you asked! No.
Why are you selling nothing?
On Black Friday, everybody is selling something. We’re the only company to offer the superior Black Friday experience of buying nothing.
But really, I’ll get something, right?
No, we’re not even taking your shipping address. All we have to offer is nothing.
But I need to buy your game right now.
Sometimes buying nothing is better than buying Cards Against Humanity. This is one of those times.
If I give you $5, what are you going to do with the money?
That’s for us to know and you to find out. We’ll make the announcement soon.
Why would anyone just give you $5?
Because the greatest Black Friday gift of all is buying nothing. We’re offering that for the rock-bottom price of $5. How can you afford NOT to seize this incredible opportunity?
In the amount of time it took me to copy, paste and format the FAQs from the Cards Against Humanity store, they sold over $2,000 worth more of nothing.
And THAT is the power Black Friday has on people.
We can feel fairly confident based upon this company’s track record of generosity in previous years that the money raised in this “$5 for nothing” sale will likely go to a good cause.
Touché, Cards Against Humanity.
Featured image via website screen capture