Every year companies set out to create the best Super Bowl commercial, because they know that it’ll be one of the biggest headlines the next day. This year, GoDaddy, the website hosting company, decided to preview their ad before the big game, and caused quite an uproar.
As a matter of fact, people were so outraged by the ad that the company has now been forced to pull it.
GoDaddy’s ad, titled “Journey Home,” features an adorable puppy who gets separated from his family. You see the puppy embark on an incredible journey, which finally ends with him running into his family’s barn…Only to be cheerily greeted with the news that they just sold him on a website they built on GoDaddy.
The commercial is supposed to be make fun of Budweiser- which has been teasing a puppy commercial- but instead it caused social media to erupt in disgust.
GoDaddy responded to the uproar on its website Tuesday night:
This morning we previewed GoDaddy’s Super Bowl spot on a popular talk show, and shortly after a controversy started to swirl about Buddy, our puppy, being sold online. The responses were emotional and direct. Many people urged us not to run the ad…. The net result? We are pulling the ad from the Super Bowl. You’ll still see us in the Big Game this year, and we hope it makes you laugh. Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He’s now part of the GoDaddy family as our Chief Companion Officer and he’s been adopted permanently by one of our longtime employees. [Source]
The commercial, which would cost $4 million to air during the game, was truly a fail. The end of it made my mouth fall open and I’m not easily shocked.
GoDaddy did accomplish one thing though: the country will definitely be waiting to see what takes this ad’s place on Sunday. Can the company top this with something that doesn’t make viewers want to weep? We shall see.
Featured image via YouTube